recreate food look
Startup that Uses AI to Recreate Food Looks to Enter U.S. Market
SANTIAGO (Reuters) – A Chilean startup that has built artificial intelligence software to help recreate animal-based foods using plants is looking toward U.S. multinationals after signing deals at home to sell its products, the company's founders said. NotCo, founded around a year ago by three Chileans, has already persuaded Cencosud's Jumbo supermarkets to stock its'Not Mayo' across Chile, and has signed a deal to supply a national food manufacturer with one of its products, said Chief Executive Matias Muchnick. The company has also spoken to international companies including Hershey, Coca-Cola and Mars about creating new versions of chocolate and soda. "We want to promote these products as mainstream. It will only have an impact if meat-eaters who don't care about sustainability buy them," said Muchnick, adding that they can be retailed at the same price as the non-vegan version.